Julie Feld's Services for Sellers
I want your home to look its best when it hits the market. So for some high-end listings, I hire a credentialed interior designer -- at my expense -- to offer suggestions on staging the home for sale.
There's nothing more important than making sure your home looks terrific on the MLS and on other Internet sites. I’ll hire a professional real estate photographer -- at my expense -- to take still shots of your property. These still photographs will be used on the Internet, in print brochures, and print advertising. I will also use these photographs to create a Virtual Tour of your property, which will be attached to your listing on the MLS and on hundreds of Internet sites.
Matterport 3D Tour
Studies show that potential buyers stay on a listing three times longer when there’s a 3D tour. Hence, I will hire a second photographer to create a 3D Tour of your home, allowing potential buyers anywhere in the world to see the floor plan of your home from above, and also to experience "walking through" your home at their own pace, looking left, right, up and down, and even into closets. I’ll attach this 3D Tour to your MLS listing and to your listing on hundreds of Internet sites. To see an example of a Matterport 3D Tour, Click Here.
For high-end listings in communities such as Fairbanks Ranch, I’ll produce a video promoting the attributes of the community. I’ll send this video to potential buyers in advance, to help get them excited about the neighborhood. I’ll also attach the link for this community video to your on-line listing on sites such as Zillow.com and Trulia.com, and I’ll include the link in brochures and print advertising for your home. To see an example of one of my community videos, Click Here.
Sotheby’s International Realty has over 760 offices in 60+ countries around the world. Photos of your home will be displayed on the large TV screens in every one of these offices. Your print brochures will also be displayed in offices around the country and around the world! Particularly exciting is the grand opening of our new Pacific Sotheby’s International Realty office in La Jolla, directly across the street from the La Valencia Hotel on Prospect Street. La Jolla is known as “Where Wealth Visits” and photos of your home will be featured on a huge 9 x 12 foot TV screen facing the street, in this premier location.
Expansive Internet Exposure
With over 90% of buyers starting their search on the web, Internet exposure is crucial. I’ll make sure your home is featured on the following key websites, which then push out to literally hundreds of other sites:
In an every-increasing global marketplace, SothebysRealty.com attracts more visitors to search, view and inquire than any other luxury real estate site! Potential buyers can search in any of 15 languages and can view prices in any of 40 currencies, updated three times per day.
New York Times
NYTimes.com and the International New York Times (INYT.com) receive over 30 million unique visitors per month and 1.27 of those visitors go to the real estate section every month. Sotheby’s listings are featured on NYTimes.com and INYT.com.
Wall Street Journal Digital Network
25 million monthly visitors to the US edition, 3.1 million monthly visitors to the Europe and 4.8 million to Asia. All three editions have dedicated real estate channel featuring Sotheby’s listings.
FT.com features Sotheby’s International Realty listings, and reaches the ultra-affluent internet user with an average personal income of $227,000.
The world’s first marketplace to span across product categories and offer high-end items from dealers around the world. The site reaches more than 500,000 potential buyers from 113 countries each month. Sotheby’s International Realty listings priced over 500,000 euros are featured on JamesEdition.com.
The world’s largest real estate database of homes for sale in each buyer’s preferred language.
Created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties around the world. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific region. Sotheby’s International Realty listings are featured on PropGOLuxury.
Pacific Sotheby’s International Realty has partnered with Caimeju, to reach affluent Chinese searching for luxury property in the U.S. behind the firewall in China. Sotheby’s International Realty listings above $1M in San Diego County are translated into Simplified Chinese and featured on this site. Listings by all other companies in San Diego County are excluded. Through Caimeju, properties are also promoted through on Chinese social media sites such as SouFun, YouKu (the Chinese version of YouTube), Weibo.com (China’s version of Twitter), Chinese real estate and video sharing websites, and can be found on top Chinese search engines like Baidu, Google China, Bing.CN and Yahoo Taiwan with top Chinese keywords.
An important real estate search site which takes its feed directly from our local multiple listing service (MLS), so it’s one of the few sites I cannot manipulate in advance. Rest assured however, that as soon as I post your listing on the MLS, I will log into my Realtor.com account to customize your listing, adding additional professional photographs, as well as your Virtual Tour and your Matterport 3D Tour. I pay for Showcase Listing status for all my listings on Realtor.com, so your listing will look its best.
Zillow.com and Trulia.com
I pay for featured listing status on both these sites. I will log on immediately after listing your home to make sure your home looks its best. I can add additional photos, add links to your Matterport 3D Tour and also add a link to a community video.
Sotheby’s International Realty CREST system
Through Sotheby’s International Realty proprietary CREST system, I can publish your listing to most of the sites listed above several days before I list the property on the MLS. This is something I could never do, as an agent with other companies. It is a benefit to you as a seller, because once the CREST system publishes your listing, all potential buyers who view your home will see my contact information, rather than just seeing contact information for agents who pay for Internet buyer leads on these sites. When potential buyers call me, I’ll sell your home … not other listings in other areas!
I will personally promote your listing on my Facebook and LinkedIn pages, on my YouTube channel, and on the Pacific Sotheby’s International Realty private group Facebook page. In addition, Sotheby’s International Realty has a staff in New York City whose only job is to promote our listings on social media, including YouTube, Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram. Your listing will be everywhere!
It's nice for potential buyers to leave your home with a high-quality brochure highlighting the best features and photos of your property. I'll be happy to show you samples of past promotional materials I've created.
These days, online exposure is far more important than print advertising … and I’ll make sure your listing is everywhere online! With high-end listings however, I’m also happy to purchase print ads in publications I believe will reach potential buyers for your home. Ask me for a print ad schedule, specifically tailored to your listing.
We need agents to SEE your home, then SELL your home. I’ll host a Broker Caravan at your home during your first week on the market. I'll offer a catered lunch and perhaps a gift card drawing to encourage attendance, and I’ll promote this event on the MLS and via eCards to area agents – again, to maximize the exposure of your home.
I will personally present your listing to agents at all the area pitch sessions, showing photos, passing out brochures, and otherwise making sure the agents that count most are well aware of your property.
I don’t want to waste your time or mine. Therefore before setting up a showing at your home, I’ll question the buyer (or other agent) to make sure your home meets their needs, they are pre-approved for a loan or are verified cash buyers, and they do NOT have to sell another property before buying.
This is one area I’m very different from other agents. I will personally show your home each time, to make sure it is presented in its best light. I’ll arrive early to turn on lights, open shades, and make sure everything looks just right. I’ll point out the special features buyers might otherwise miss. If it’s raining, I’ll ask visitors remove their shoes or wear the paper shoe covers I provide. And before I leave, I’ll make sure lights are off and the home is locked up tight. In short, I’ll care for your home as though it’s my own.
When we receive an offer, I’ll work hard to get you the best terms possible -- not just the highest possible purchase price, but also the quickest contingency-removal date, the most convenient closing date for you, and the best choice of Escrow and Title, since cost and quality of these services does vary
Guidance through Escrow
Once we have an accepted offer, you can count on me to attend the inspections as your advocate, and assist in negotiating the buyer’s Request for Repairs (or credits). I will work closely with Escrow, Title, and the buyer’s agent to ensure a timely closing. I will hire a transaction coordinator (Georgia Corona) – at my expense – to manage the mass of required paperwork. I will also provide you with access to an online website dedicated to your transaction. You’ll be able to log onto this site at any time, to monitor the progress of your escrow.
You will not need to be present for close of escrow. I’ll notify you when the sale has recorded, and will meet your buyers at the property to hand over the keys. After close of escrow, I’ll give you a CD with all transaction documents on it, so you don’t have to file all that paperwork. You’ll be glad to have this CD at tax time.
Thank you for your consideration. I hope we’ll be working together soon, to sell your home!
YOUR goals will always be MY top priority!